Can equipment startup Robin Golf make waves in the industry? - Golf.com

Target audience

1. With Robin Golf, it’s all about accessibility and appealing to beginners — a golf brand for non-golfers.

2. They don’t sell individual clubs. There are 9 club sets for men, women, and kids that come with a bag.

3. Youth sets range from $229-259 and the adult sets are $799. The clubs are designed for men who range in height from 5’6″ to 6’3″ and women from 5’0 to 5’8″.

4. The clubs all look the same (all black) no matter what gender set you purchase. They have a clean, classic look.

5. Unlike other equipment brands, they encourage their customers to try out their product before committing to the purchase by offering free shipping and free returns (up to 90 days), even if the clubs have been used. Their whole idea is to promote the game and make golf less intimidating.

6. The brand manufactures its clubs in the same factory as TaylorMade and is committed to producing a quality product that golfers can stand behind.

Forward-thinking

1. Robin Golf is making sure they represent women and other minority groups that are not generally represented in the golf industry all over their site and within their product shots — models are wearing everyday clothes and are pictured on the beach as well as the golf course

2. Robin Golf co-founder Ali Marler mentioned they are working to send a follow-up e-mail to customers with roughly five local public courses within a certain radius of their zip code.

3. Within the golf world, they are trying to position themselves as a stepping stone to other equipment brands — not as a competitor to Titleist, Taylormade, Callaway, etc.

To hear more gear insights from Jonathan Wall and True Spec’s Tim Briand, subscribe and listen each week to GOLF’s Fully Equipped podcast: iTunes | SoundCloud | Spotify | Stitcher

Let's block ads! (Why?)

https://www.golf.com/gear/2019/11/26/robin-golf-equipment-startup-direct-to-consumer/

2019-11-26 14:37:30Z
CBMiVWh0dHBzOi8vd3d3LmdvbGYuY29tL2dlYXIvMjAxOS8xMS8yNi9yb2Jpbi1nb2xmLWVxdWlwbWVudC1zdGFydHVwLWRpcmVjdC10by1jb25zdW1lci_SAVlodHRwczovL3d3dy5nb2xmLmNvbS9nZWFyLzIwMTkvMTEvMjYvcm9iaW4tZ29sZi1lcXVpcG1lbnQtc3RhcnR1cC1kaXJlY3QtdG8tY29uc3VtZXIvYW1wLw

Bagikan Berita Ini