With three new matte color options (pink, green and orange), Titleist’s Velocity stands out in a crowd. Distance remains at the top of the list for golfers playing Velocity, but one thing Fish and Titleist’s golf ball team noticed was a request for drop-and-stop spin on approach shots as well.
The combination of a larger, high-speed LSX core and spherically-tiled 350 octahedral dimple design on the NaZ+ cover formulation generates faster initial velocity off the tee with more stoppability on approach shots.
As far as the new matte finish is concerned, Fish confirmed extensive work was done to ensure the color didn’t fade over time, in addition to ensuring the durability and performance remained at a level that met Titleist’s exacting standards.
“More golfers are considering different colors and matte finishes, and we wanted to be able to introduce it appropriately in our line,” Fish said. “We’ve always considered Velocity to be our personality ball.”
Titleist’s Velocity ($27.99) will be available Jan. 22 in matte pink, matte green and matte orange (play numbers 00-11-22-33), and standard white (play numbers 1-4).
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https://www.golf.com/gear/balls/2020/01/15/titleist-tour-soft-velocity-golf-balls-first-look/
2020-01-15 12:03:13Z
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