Venus Williams Partners With NBC's 'Shop With Golf' To Bring Clothing Line EleVen To Golfers - Forbes

EleVen by Venus is coming to Shop with Golf

EleVen by Venus

Venus Williams is joining forces with Shop with Golf, NBCUniversal's first-of-its-kind content commerce platform with GOLF Channel, to bring her EleVen by Venus Williams line to female golfers everywhere beginning today.

"It's really an honor to work with such an established global brand like NBC," said Willliams. "When I first heard about Shop with Golf, it felt like the perfect fit for me to expand my reach and get my golfing girls in some EleVen.

"I also love that I had the chance to be part of something that was going to bring more visibility to women in golf. I've always been about this in tennis so having the chance to have a voice in golf felt like a really special opportunity for me." 

Josh Feldman, executive vice president and head of marketing and advertising creative for NBCUniversal, said having a diversity of brands on the site is a priority in order to reflect the growing and evolving golf audience.

"We recognize the expanding global interest in the game among women and designed Shop with Golf to showcase the premiere brands that feature women’s apparel," said Feldman. 

"NBC Sports Group, including GOLF Channel, is the exclusive home of the LGPA Tour, and this year will feature the highest number of televised tournament hours in LPGA history," said Feldman. "Four women’s major championships, and growth events like the Drive, Chip & Putt National Finals and the Augusta National Women’s Amateur, also highlight increasingly diverse leaderboards and put women in golf in front of our massive audience."

EleVen by Venus is bringing its activewear to Shop with Golf

EleVen by Venus

From the beginning, Williams has said her mission with EleVen is to push women to break barriers and empower them to be their best selves. Asked about the similarities between golf and tennis, Williams said it's really all about the women themselves.

"There's such a timeless appeal with golf and tennis—it's classic, has a rich history, and the fashions are on point. My EleVen girl isn't just one thing. She pushes herself in every thing, so she plays tennis, she plays golf, she works hard and knows how to have fun.

"I knew EleVen needed to speak to female golfers. Our line has always been about empowering women to be their best selves and this applies whether you're on the court or on the course." 

Feldman says that's exactly why EleVen is a great fit for Shop with Golf.

"EleVen by Venus tells the story of an athlete and woman in business, combining her love of fashion with activewear. Her line inspires 'the pursuit of your best self,' which blends perfectly with Shop with Golf’s mission to make the game accessible, approachable and fun—no matter your skill set."

Asked what needs to be taken into account when designing a line for sport, especially golf, Williams said it's important to find the balance between fashion and function.

"I'm an athlete and have a degree in fashion design so felt really well-equipped to create sports apparel from that perspective," said Williams. "I know how things have to move and perform with you no matter the sport."

"The collection launching with Shop with Golf is a curated selection of my best hits. One of my faves is the Fly Skirt. It's an asymmetric wrap skirt and you can go classic in black or white, or opt for this incredible coral shade.

"It has a built-in compression shortie liner that is sweat-wicking to keep you comfortable and cool no matter how long you're out in the sun playing golf. Oh, and the best part? There are pockets! It’s perfect for golf.” 

Fly Skirt from EleVen by Venus

EleVen by Venus

Although there's plenty of competition in the athletic apparel market, Williams says her line offers something different.

"Not to brag here, but my line is unlike anything you'll see out there. We have those perfect athletic wear staples and then we have funkier prints. All women can find something perfect for them, whether they are golfing or playing tennis.”

EleVen launches on Shop with Golf today.

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https://www.forbes.com/sites/kristidosh/2019/06/17/venus-willams-partners-with-nbc-to-bring-clothing-line-eleven-to-golfers/

2019-06-17 14:46:05Z
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